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Stack The Logs!
Building a Success Framework to Reach Your Dreams
Frank F. Lunn was living a normal busy life when he received a
phone call that stopped time: His eight-year-old son had just been
diagnosed with leukemia. The next six months were a struggle for the
entire Lunn family, as they battled with Frankie against a cancer of
the blood and bone marrow, a cancer very similar to what ironically
had defeated Lunn’s father four years earlier.
At the time of his son’s illness, the premise for this book was
still in its infancy. It is based on his father’s homespun advice to
“stack the logs,” one decision and choice stacked on top of another,
until success is achieved.
It took Lunn a while to realize just how simple yet profound his
father’s wisdom was. He eventually realized that success, whatever
your definition is, is an accumulation over time rather than a
singular event. It is about incremental achievement.
As he reflected on his father’s message from a note in a birthday
card, Lunn realized there were seven essential components: (1) plan
well, (2) keep an excellent forward thrust to your objectives, (3)
deal with disappointments and setbacks, (4) create a positive
support structure, (5) stay positive and focused, (6) maintain moral
character, and (7) keep on “Stacking The Logs!”
Divided into twenty chapters, this powerful text expands on these
basic principles, including planning for guaranteed success, and the
power of Applied Incremental Advantage, which Lunn calls the
“compound interest of success.” It also tells what the number one
reason people fail is, and how to overcome it, as well as
programming yourself to become a champion with the techniques used
by Olympic athletes and astronauts.
Additionally, the book details the history of St. Jude
Children’s Research Hospital, where Frankie Lunn was treated.
Lunn credits his “new family at St. Jude” for teaching him the gift
of optimism in the face of adversity and how to weather personal
storms and come back stronger.
“This is a wonderful book, loaded
with ideas and inspiration for success and achievement in every part
of life.”
Brian Tracy
Best-selling author of over 26 books including Goals!: How to Get
Everything You Want--Faster Than You Ever Thought Possible
Table of Contents
- Special Acknowledgement to St. Jude Children’s Research
Hospital
- Dedication
- Foreword by Mark Victor Hansen
- Introduction
- Part 1- Plan Well
- Chapter 1 – Secret Principle of Success
- Chapter 2 – STACK™ Strategy for Guaranteed Success
- Chapter 3- The Key to the Journey- A Compelling and Dynamic
Destination
- Chapter 4- Action! The Fuel of Your Dreams
- Part 2- Keep an Excellent Forward Thrust to Your Objectives
- Chapter 5- The Only Limiter of Your Success…You (And How to
Get Out Of The Way)
- Chapter 6- Personal Initiative! How to Completely Separate
Yourself from the Crowd
- Chapter 7- Learn How to Always Fail Forward
- Part 3- Deal With Your Disappointments and Setbacks
- Chapter 8- Dominate Fear and Make It Your Servant
- Chapter 9- Learn to Convert Discouragement, Disappointment
and Setbacks Into Fuel for Your Success!
- Chapter 10- Overcoming the #1 Reason People Fail
- Part 4- Create a Positive Support Structure
- Chapter 11- Your Absolute Best Advocate…YOU!
- Chapter 12- Develop and Enhance Your Inner Circle
- Part 5- Stay Positive, Stay Focused
- Chapter 13- Program Yourself to Create the Attitude of a
Champion
- Chapter 14- Destroy the Cancer of Success- Negativity and
Unfocused Activity
- Chapter 15- Develop the Power of Challenge Alchemy-
Consistently Convert “Lemons to Lemonade”
- Part 6- Maintain Your Moral Character
- Chapter 16- Accept Personal Responsibility-The Great
Liberator!
- Chapter 17- Weather Your Storms and Come Through Stronger
- Chapter 18- Honesty and Integrity- The Twin Pillars of Your
Support
- Part 7- Keep On Stacking The Logs!!
- Chapter 19- The Incredible Power of Continued Incremental
Improvement™
- Chapter 20- Advanced STACK™ Action Plan (A Success Strategy
Guaranteed to work 100% of time)
- Epilogue
- Further Reading to Gain an Incremental Advantage
- Acknowledgements
- Index
“This book is a powerful wake up call
for who we can become and how to get the most out of life. Frank
Lunn's words will touch your heart, strengthen your courage, and
stoke your enthusiasm.”
Rich Fettke
Success Coach and Author of EXTREME SUCCESS
About The Author
Frank F. Lunn is a successful business entrepreneur and a former
Gulf War veteran who received the Bronze Star for Meritorious
Service. At least that was what he was known and respected for until
a turn of events has now transformed him into the champion of a
simple but powerful approach to life.
In his new book, Stack The Logs!, he has synthesized the wisdom
of his late father into seven principles upon which to live by.
Through his dad’s words in a birthday card in 1997—a year before his
death from the same disease by which his son is afflicted—inspired
him to begin working on the book. The ideas didn’t crystallize until
one fateful day two years ago when his eight-year-old son was
surprisingly diagnosed with leukemia.
The experience Lunn, his son and family underwent made them all
stronger and more positive people. Lunn credits St. Jude Children’s
Research Hospital with not only saving his son’s life, but giving
inspiration and meaning to his own.
Commissioned in 1987 as an officer in the U.S. Army, he received
specialized training in many facets of advanced leadership,
logistics, resource management and strategic planning. He served in
the first Gulf War and after six years of military service, he
retired to the inactive reserves as a captain.
Lunn applied his military experience, along with his honed sales
and entrepreneurial skills that were developed in several
established and start-up businesses, to form his own company. Kahuna
Business Group, founded in 1995, is a sales and marketing company
that markets and wholesales ATMs nationwide. It has risen to become
a $20-million-plus firm by organizing other companies involved in
the same industry, helping them grow their business.
Lunn’s firm recently formed The Empowerment Division, the
publishing and charity arm of the company. Ten percent of the book’s
proceeds will be donated to St. Jude Children’s Research Hospital,
with a goal of raising one million dollars.
He attended Illinois State University, majoring in Economics with a
minor in Military Science. Lunn resides near Bloomington, IL with
his wife and three children.
“This book is a shot in the arm!
Frank Lunn has written a genuine, must-have book that is page after
page of timeless wisdom. The aggressive path to success lies within
these pages.”
Michael A. Janke
Best-selling author of Power Living (Mastering the Art of Self
Discipline)
Decorated Navy SEAL, and founder of Special Operations Consulting.
  
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